Orbitz Travel Sites: The New Player Disrupting the Online Travel Industry

In the ever-evolving landscape of the online travel industry, competition is fierce as travel sites strive to provide the best services and experiences to travelers worldwide. In recent times, Orbitz, an emerging travel site, has been making waves and gaining popularity, raising questions about its potential to replace established players like Expedia. In this article, we will explore the rise of Orbitz and its impact on the online travel market, as well as the factors contributing to its success.

1. The Ascent of Orbitz: A Game-Changing Travel Site

Orbitz was founded in 2001 as a joint venture by several major airlines to provide a user-friendly platform for booking flights, hotels, and vacation packages. Over the years, the platform has evolved into a comprehensive online travel agency, offering a wide range of travel services and options to meet the diverse needs of travelers.

2. Seamless User Experience and Advanced Technology

One of the key factors contributing to Orbitz’s popularity is its commitment to providing a seamless user experience. The website’s intuitive interface and advanced search technology enable travelers to find and book their desired travel arrangements quickly and efficiently. Its user-friendly mobile app further enhances convenience, allowing travelers to access their itineraries on the go.

3. Competitive Pricing and Best Price Guarantee

Orbitz’s competitive pricing and best price guarantee have resonated well with travelers seeking cost-effective options. The platform regularly offers exclusive deals and discounts, making it an attractive choice for budget-conscious travelers. Its best price guarantee ensures customers that they are getting the best possible rates, instilling trust and confidence in their booking decisions.

4. Extensive Travel Offerings and Customization

Orbitz boasts an extensive selection of travel offerings, including flights, hotels, vacation packages, car rentals, and cruises. This wide array of choices allows travelers to plan and customize their trips based on their preferences and needs, catering to both leisure and business travel requirements.

5. Loyalty Program and Rewards

To further incentivize customer loyalty, Orbitz offers a rewards program called “Orbitz Rewards.” Travelers earn points on eligible bookings, which can be redeemed for discounts on future travel purchases. This rewards system enhances customer retention and encourages repeat bookings.

6. Embracing Customer Feedback and Improving Services

Orbitz has been proactive in seeking customer feedback and addressing their concerns to enhance the overall user experience. The company’s dedication to listening to its customers and making improvements based on their feedback has contributed to its growing reputation and user satisfaction.


As the online travel industry continues to evolve, new players like Orbitz are disrupting the market by offering innovative solutions, competitive pricing, and exceptional user experiences. While it remains to be seen if Orbitz will completely replace established players like Expedia, it is evident that the platform has carved a niche for itself and captured the attention of travelers worldwide. With a focus on user convenience, competitive pricing, and diverse travel offerings, Orbitz is undoubtedly a significant contender in the online travel space, promising to continue shaping the industry’s landscape in the years to come.